AI Insights · Timothy · January 2024
Top 5 Social Apps on Android in Switzerland, Q4 2023
Discover the performance trends of the leading social apps on the Android platform in Switzerland during Q4 2023, including downloads, revenue, and active users.
During the fourth quarter of 2023, the top five social apps on Android in Switzerland showcased varying trends in downloads, revenue, and active users. Here's a closer look at their performance, based on data from Sensor Tower.
TikTok experienced fluctuations in weekly revenue, which started at approximately $917K at the end of September and peaked at around $930K in mid-October, before gradually declining to $816K by the last week of December. Weekly downloads saw a general upward trend, starting at around 3.8K in early October and reaching a peak of approximately 5.3K in the last week of December. Active users remained relatively stable, fluctuating around 370K to 380K throughout the quarter.
Facebook saw a notable increase in weekly revenue, peaking at about $4.1K in early November, before stabilizing around $2.3K by the end of December. Downloads fluctuated throughout the quarter, starting at approximately 2.9K at the end of September and peaking at 3.8K in the last week of December. Active users remained consistently high, hovering around 1.34M to 1.35M during the quarter.
Instagram showed a significant spike in weekly revenue, reaching approximately $6.4K in early November, and maintaining around $3.9K to $5.5K towards the end of December. Weekly downloads remained steady, starting at 2.5K in late September and peaking at 3.7K in the last week of December. Active users fluctuated slightly between 750K and 770K throughout the quarter.
Threads, despite not generating any revenue, saw a dramatic increase in weekly downloads, particularly in December, where it spiked from 7.1K in mid-December to 10K by the third week of December, and slightly decreased to 9K by the end of the month. Active users mirrored this trend, surging from around 100 in early December to nearly 20K by the end of the month.
Instagram Lite remained consistent in its performance with steady download numbers, starting at around 1.1K in late September and peaking at approximately 1.7K in early December. Active users also showed a steady increase, rising from around 9.3K in late September to approximately 10K by the end of December.
For more detailed insights and further data, visit Sensor Tower.
